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Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Editi
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12 Apr 19 02:11
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Condition
New
Location
South Africa
Product code
ZCBB-2676-G090
Bob Shop ID
299506838
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.
Features
| Summary | Provides a contemporary view of the role and importance of marketing communications. This title includes topics such as the enormous popularity of social media outlets... |
| Author | Terence A. Shimp (Author), J Craig Andrews (Author) |
| Publisher | Cengage Learning (Emea) Ltd |
| Release date | 20131219 |
| Pages | 730 |
| ISBN | 1-4080-9356-1 |
| ISBN 13 | 978-1-4080-9356-6 |