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Contagious: Why Things Catch On - Jonah Berger
Contagious: Why Things Catch On - Jonah Berger Contagious: Why Things Catch On - Jonah Berger
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Contagious: Why Things Catch On - Jonah Berger

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Product details

Condition
Secondhand
Location
South Africa
Bob Shop ID
622221549

What makes things popular? If you said advertising, think again. People dont listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Hes studied why New York Times articles make the papers own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

ISBN: 9781451686586

Pages: 244

Trade paperback

Simon & Schuster, 2016

Good condition

B19