Designing for Growth Field Book, The: A Step-by-Step Project Guide - Jeanne Liedtka

Designing for Growth Field Book, The: A Step-by-Step Project Guide - Jeanne Liedtka

1 available / new
Only 1 left – grab it before it’s gone!
R205.00
Shipping
R35.00 Standard shipping using one of our trusted couriers applies to most areas in South Africa. Some areas may attract a R30.00 surcharge. This will be calculated at checkout if applicable.
Check my rate
The seller has indicated that they will usually have this item ready to ship within 3 business days. Shipping time depends on your delivery address. The most accurate delivery time will be calculated at checkout, but in general, the following shipping times apply:
 
Standard Delivery
Main centres:  1-3 business days
Regional areas: 3-4 business days
Remote areas: 3-5 business days
Seller
Get it now, pay later

Product details

Condition
New
Location
South Africa
Product code
9780231164672
Bob Shop ID
630345782

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers-from direct observation to journey mapping, storytelling, and storyboarding-that power the design thinking process and help businesses align around a project to realize its full potential.

TITLE: Designing for Growth Field Book, The: A Step-by-Step Project Guide

AUTHOR: Jeanne Liedtka

SKU: 9780231164672

PUBLISHER: Columbia University Press

DATE PUBLISHED: 20140114

PLACE PUBLISHED: United States

PAGES: 144

DIMENSIONS: 216x216

WEIGHT: 0

Add to cart

Recently viewed

See more
Treeline A4 32 Page Feint and Margin Book
R8.00
PE12-18-86Z Rear Lambda O2 Oxygen Sensor fit For Mazda 3 6 CX-5 CX5 1.5L 2.0L 2.5L 2011-2019 NO# ...
R760.00
9.36inch Car Capacitive Touch Navigation Screen Wireless Carplay&android Auto Car Portable Automati
R1,570.00
Huawei Nova 9 SE LCD Screen - LCD Screen Touch Digitizer Assembly with Tools (Local Stock)
R590.00

Similar products

Managing Growth - G. Nieman
R230.00
Hamlet: Gr 10 - 12: Study guide - ON-THE-GO
R280.00
Human Growth after Birth - David Sinclair
R130.00
SPC Simplified: Practical Steps to Quality - Robert T Amsden
R339.00