Financial Aspects of Marketing Textbook for Sale!

This is a core text for students studying the Financial Aspects of Marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:;*numerous exercises and examples;*learning objectives at the beginning of each chapter and summaries at;the end;*case studies to pull together the areas so far covered. The use of Spreadsheets is integrated into the text.

Slight surface scratching on cover. No pencil or highlighter marks in book. Pages neat and clean. Little bit of handling marks on thickness of pages. Rest of book in excellent condition.

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