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Managing and Marketing Technology - David Ford

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R449.00
Closed 24 Jun 24 17:45
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Product details

Condition
New
Location
South Africa
Product code
9781861525949
Bob Shop ID
600965451

Proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and marketing capabilities.

TITLE: Managing and Marketing Technology

AUTHOR: David Ford

SKU: 9781861525949

PUBLISHER: Cengage Learning EMEA

DATE PUBLISHED: 22/03/2001

PLACE PUBLISHED: United Kingdom

PAGES: 200

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 188 mm x 241 mm x 15 mm

WEIGHT: 499 gr

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