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This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.
CONDITION
Good. Some edge & corner wear and scuffing. Highlights and pencilling a bit inside.
Sold as seen in the images. Images form part of the description.
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